Human capital in organizations carry
the objectives of the company forward. Engaged employees help companies to grow
and expand as planned. Disengaged employees tend to be a drain on the
organization in a manner that will be difficult to isolate or identify in time.
Relying on an employee feedback survey can turn an equation on its head and
transform employees from disengaged to engage. We take a close and careful look
at the five compelling reasons for conducting an employee feedback survey.
Understanding the true employer-employee relation
Organizations take relations with
employees for granted and proceed on assumptions. However, at some point of
time, the relations sour for want of incorporating changes, leading to piquant
situations. It is prudent to avoid such situations by understanding the
shortcomings on both sides.
Reactions to new policies
Organizations need to be truly
dynamic to achieve success. Resistance
to change is generally observed among employees. The sharpest minds in
management have often resorted to assessing the probable reactions of employees
before rolling out changes. An employee feedback survey will also help to subtly inform
employees through the survey about anticipated changes.
Comparative analysis
The feedback obtained from employees
can be very effective to carry out a detailed comparative analysis of the
organization vis-a-vis industry standards and competitors. Issues that plague
organizations can be either unique to the company or a common factor across the
industry. Knowing more about the nature of the issue will help to address it
better, by looking at ways in which the industry has successfully dealt with
such issues.
Having the finger on the pulse of employees
It is possible to gauge the exact
mood and pulse of employees from the responses to specific questions. This will
help management to take decisions that will improve employee confidence and
morale in the workplace.
Seeking practical ideas and inputs on challenges
Employees across various levels are the foot
soldiers on the ground. They have a different perspective and understanding of
market forces and competitors at a different level altogether. This micro level
understanding is a crucial input for taking effective decisions on a macro
level.
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